Naming new ski residences is easy. Start with the name of a local animal, tree or type of stone or use a word for flowing water, then follow it with one of the following words: Peak, Point, View, Side or Path. Problem was the client wanted something different. Something that reflected its commitment to, and deep history in, ski and ski racing culture, over a commitment to generic name generation.
Camber Heights–named for the slight arc in skis and boards that provides precision and power racers need–gave a nod to the area's racing legacy and to the fact that something different was being built. The tagline alluded to the fact that, while the homes looked rustic–like the surrounding farmhouses and barns–they had the latest in green technology to protect the natural setting its owners loved.
The clean typography worked with a simple, restrained color palette. Stationary, note cards and business cards helped round out the identity system.
Despite a growing interest and several deposits for Camber Heights homes, a change in ownership for the resort meant a change in direction for the resort and the Modern Mountain Community, unfortunately, didn't line up with the new vision.